Hexaware's New AI App Enhances Customer Experience in AWS Marketplace

In today's rapidly evolving digital landscape, it's no secret that customer experience (CX) can either make or break a business. One company at the forefront of leveraging cutting-edge technology to enhance CX is Hexaware. Recently, Hexaware has unveiled a groundbreaking Generative AI app specifically designed to elevate customer experiences, and the best part is, it’s now available in the AWS Marketplace!

Revolutionizing Customer Experience with Generative AI

Hexaware's new Generative AI application is poised to transform the way businesses interact with their customers. But before diving into the details, let’s take a moment to understand what makes this innovation so revolutionary.

What is Generative AI?

Generative AI refers to a subset of artificial intelligence focused on creating new content and patterns that are similar to existing data. It uses complex algorithms to produce highly adaptable and realistic outputs, crucial for enhancing customer interactions online.

The generative models can provide human-like responses and streamline processes while ensuring personalized experiences for every user. In the context of customer experience, this can translate to faster responses, more accurate solutions, and an overall engaging interaction.

Why Is Customer Experience (CX) Important?

Customer experience isn't just a buzzword; it’s a vital component of sustaining business growth. According to research from PWC, 73% of global consumers say a good experience is key in influencing their brand loyalties and Gartner reports that by 2022, 85% of customer interactions will be managed without a human, underlining the increasing role of AI in this space.

Features of Hexaware's Generative AI App

Hexaware’s new AI app brings an array of features designed to tackle the complexities of modern customer interactions. Here’s a breakdown of what it offers:

Quick and Accurate Responses

Time is of the essence in customer service. The AI’s advanced natural language processing (NLP) capabilities ensure that customer inquiries are addressed swiftly and accurately. This reduces wait times and increases user satisfaction.

Personalization at Scale

Generative AI algorithms can analyze customer data to create tailored experiences, predicting needs and preferences to customize interactions. From product recommendations to personalized responses, the AI can make every customer feel valued.

Seamless Integration

One of the app’s most notable features is its ability to integrate seamlessly with existing systems. It’s available in the AWS Marketplace, simplifying deployment, and can easily connect with other AWS services. This reduces the overhead typically associated with software installation and maintenance.

Multi-Channel Support

Today’s customers interact through multiple channels, from social media to email to chat. Hexaware’s AI app supports omnichannel communication, ensuring a unified and cohesive user experience across all platforms.

Security and Compliance

In an era where data breaches and privacy concerns dominate headlines, Hexaware’s commitment to security and compliance stands out. The app complies with various international standards and regulations, ensuring that customer data is protected.

Benefits for Businesses

Using Hexaware’s Generative AI app offers a multitude of advantages:

  • Cost Efficiency: Automating customer service responses reduces the need for extensive human resources, allowing companies to allocate budget to other critical areas.
  • Enhanced Customer Loyalty: By offering rapid and personalized responses, businesses can build stronger relationships with their customers.
  • Scalability: Whether you’re a small startup or a large corporation, the app can scale according to your needs.
  • Data-Driven Insights: Advanced analytics provide actionable insights into customer behavior, facilitating better decision-making and strategy formulation.

Getting Started with Hexaware’s AI App

Easy Setup in AWS Marketplace

One of the standout aspects of Hexaware’s new offering is its availability in the AWS Marketplace. This not only simplifies the procurement process but also streamlines integration with other AWS services. Here’s a step-by-step guide to getting started:

  1. Access the AWS Marketplace: Navigate to the AWS Marketplace and search for Hexaware Generative AI app.
  2. Choose Your Subscription: Select a suitable subscription plan based on your business needs and projected usage.
  3. Deploy: Follow the straightforward deployment instructions to integrate the app with your existing systems.
  4. Customize: Tailor the application's settings according to your specific customer service requirements.
  5. Monitor and Optimize: Use the built-in analytics to monitor performance and make optimal adjustments as needed.

Onboarding and Training

Hexaware offers comprehensive onboarding support, including detailed documentation and customer support, to help you make the most out of the app. Training modules and resources are available to ensure your team is well-equipped to utilize the technology effectively.

The Future is Here

As technological advancements continue to reshape customer service landscapes, Hexaware’s Generative AI app is a significant leap forward. It not only empowers businesses to meet and exceed customer expectations but also lays the groundwork for the future of automated customer interaction.

Imagine a world where customers don’t have to wait on hold, where they receive instant, personalized responses every time they interact with a brand. That world is closer than ever, thanks to Hexaware’s innovative use of Generative AI.


In an age where customer experience is paramount, Hexaware's new Generative AI app is an invaluable tool for businesses seeking to stay ahead of the curve. By leveraging the power of AI, companies can enhance their customer service capabilities, build stronger customer relationships, and ultimately drive growth.

So why wait? Explore Hexaware’s Generative AI app in the AWS Marketplace today and take the first step towards revolutionizing your customer experience.